ABSTRACT
Establishing the authenticity of a product’s origin is a problem facing brand owners, merchants and consumers of products of all rang. Counterfeit, or “knock-off”, merchandise misleads consumers and erodes the revenue of retailers and brand owners. Brand owners are almost always concerned with counterfeit products. Merchants and consumers can either view counterfeits as a low quality, over-priced deception or an opportunity to save money.
This research work describes three variations of an drug verification information (DVI) system and discusses how a product can be verified and the need for its verification. It further examines the security threats to a DVI system and countermeasures against such threats.
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries I...
Background of the Study
Communal clashes, often marked by violence and mass casualties, require swift forensic investigati...
Background of the Study:
Live experiential marketing has revolutionized brand storytelling by creating immersive narrati...
Background of the Study
Integrated marketing communications (IMC) refers to the coordinated use of multiple promotional...
Background of the Study
Occupational safety training is an essential component of workplace hazard prev...
Chapter One: Introduction
1.1 Background of the Study
Potiskum, a town in Yobe State, has been s...
Background of the Study
Structural adjustment programs (SAPs) have been central to Nigeria’s economic reforms since t...
Background of the Study
Media ownership plays a critical role in shaping the content, tone, and framing of news stories....
Background of the Study
Voter sensitization campaigns are essential for increasing electoral participation, particularly...